Resume

Hemachandra Thokala Kumaraswamy

Senior Creative Designer · 10+ years in digital and print media across B2B and B2C brands.

Experience

May 2025 – Present

Led visual strategy and execution across global brand campaigns, high-impact landing experiences, lifecycle assets, social and flagship events.
Spearheaded the Usage-Based Billing (UBB) webpage revamp, increasing traffic by 67% through conversion-focused UX, narrative restructuring and performance optimisation.
Redesigned the Pricing Page UX, driving 50%+ CTR growth by aligning information hierarchy with buyer intent and revenue objectives.
Played a core creative role in Better Billing – Phase 2, a $3M global campaign, delivering performance-led digital assets and campaign systems across web and paid channels.
Designed the end-to-end visual system for the State of the Consumer (SOC) flagship report, strengthening thought leadership positioning across global markets.
Partnered with Product Marketing and Product teams to translate complex SaaS propositions into clear, scalable visual narratives across regions.

Sep 2022 – May 2025

Led the design process for the Warehouse Management System product, improving user experience for B2B clients.
Designed the Limitless Conference website, increasing user engagement by 35% with an optimised design structure.
Created marketing collaterals and landing pages, driving a 20% increase in conversions.
Conducted A/B testing and user research to optimise UI and product usability, improving page speed by 30%.

Oct 2018 – Sep 2022

Designed marketing assets, social media creatives and presentations that boosted lead conversions by 25%.
Led UI/UX design for the HighRadius website revamp, improving performance and reducing bounce rate by 15%.
Developed interactive infographics and motion graphics to engage users and improve campaign performance.
Spearheaded design for Radiance 2022, HighRadius's largest flagship event, enhancing event branding and attendee experience.

Jul 2016 – Oct 2018

Led branding and digital marketing projects, delivering custom UI/UX for websites and landing pages.
Designed and executed motion graphics for product launches, increasing client engagement by 35%.
Optimised landing pages, boosting client conversion rates by 28% through strategic design improvements.

Dec 2015 – Jul 2016

Designed marketing campaigns and website UI, boosting user engagement by 30%.
Created 3D assets and motion graphics for promotional content, enhancing brand visibility.

Dec 2014 – Dec 2015

Developed social media graphics and marketing assets, leading to a 22% increase in conversions.
Improved website UX/UI, reducing bounce rates by 18% and enhancing user retention.

Graphic & visual designMarketing collaterals, branding, social media, presentations
UI & interaction design
Prototyping & wireframingFigma, Adobe XD
Motion graphics & animation
Website & landing page designConversion and page speed optimisation
Creative strategy & storytelling
Marketing design & visual communicationCampaign assets, email marketing, event materials
Brand storytellingBrand guidelines, narrative design
User-centric digital experiencesUser testing, A/B testing